landing pages

The Art of Conversion

It's an unfortunate fact that between 30-50% of all website visitors will "bounce" within seconds of hitting a website.  If visitors cannot immediately ascertain that they are on a site that offers them the information they are looking for, they also immediately click back to the search results page and try the next site on the list.

 

We can help keep visitors on your site longer by placing design elements, special offers, or other incentives "above the fold" (that is, on the screen without scrolling).  Through the use of marketing language, we create the impression that your visitors have found exactly what they've been searching for, and that their next action should be to contact you in some way. 

 

This is what we call conversion -- turning website hits into points of contact by phone, web form, or email.  This then allows you the opportunity to directly serve the customer's needs or answer any questions or concerns they may have before buying your product.

 

LANDING PAGES AND PPC

 

Landing pages are also often used in conjunction with Pay Per Click (PPC) or sponsored ads in search engines. Instead of just taking visitors to the first page of your site, presenting them with a landing page controls the visitor's experience by giving them with the exact information they need to make the decision to contact you. This is particularly important in PPC campaigns, where you are literally paying for every hit to your website. A properly constructed landing pages provide that extra incentive to "act now", thus earning you a return on your investment. Your entire site is still available as a resource for the visitor who requires more information, but an effective landing page will increase conversion rates because the visitor won't be required to search further.

 

For more information, please call us at 815-322-1152.